Google Ads Service

A done-for-you Google Ads management service. We research keywords, structure your account, write the ads, set bidding and budgets, build negative keyword lists, and manage everything week to week. You see every change and every dollar in an account you own.

Google Ads rewards relevance and punishes vagueness. Broad keywords, generic ad copy, and slow landing pages burn money quietly. We run tight, well-structured campaigns where every ad group has a job and every dollar is traceable to a search term.

Google Ads works when demand already exists, when people type what you sell into the search bar. This service fits:

• Local service businesses: clinics, lawyers, agencies, home services, and trades
• E-commerce stores with products people actively search for
• B2B companies with high-value offers and a sales process behind the form
• Businesses already getting clicks but suspecting wasted spend

It is a poor fit if nobody searches for what you sell yet. In that case you need demand creation, through social or content, not demand capture. We will tell you which one you need on the first call.

• Full account build or rebuild: campaigns, ad groups, keywords, match types, and structure done properly
• Keyword research with intent mapping, separating buyers from browsers
• Ad copy written for qualified clicks, not vanity click-through rates
• Negative keyword lists maintained continuously to block junk searches
• Conversion tracking verified end to end, so reporting reflects reality
• Landing page feedback: what to fix so the traffic you pay for can convert
• Weekly optimization and monthly reporting in plain language

1. Discovery. Your offer, your margins, your customer, and what a lead or sale is worth to you.
2. Research. Keyword intent mapping, competitor ad review, and budget modeling.
3. Build. Account structure, ad copy, extensions, tracking, and negatives, all in place before launch.
4. Launch. Campaigns go live with controlled budgets and clear test parameters.
5. Optimize. Search term reviews, bid adjustments, ad testing, and budget shifts, every week.
6. Report. Monthly: spend, leads or sales, cost per result, what changed, and what is next.

Search. Text ads on the results page, the core of most accounts we run. Best for capturing existing demand.

Performance Max. Google’s automated campaign type across Search, YouTube, Display, and more. Powerful when it has conversion data to learn from. We set it up with proper asset groups, audience signals, and guardrails instead of letting it run blind.

YouTube. Video ads for awareness and remarketing. Works well for offers that benefit from demonstration.

Display and remarketing. Bringing back people who visited but did not convert. Usually the cheapest conversions in the account, and underused by most small advertisers.

We do not run every type for every client. The mix follows your goals and your data, not a template.

Most wasted spend is not dramatic, it is quiet. Broad match keywords pulling in irrelevant searches. No negative keyword list, so the account pays for clicks that could never convert. Conversion tracking that was set up once and never verified. Campaigns split so thin that nothing gets enough data to learn.

When we take over an account, we plug these leaks first. It is unglamorous work and it is usually where the fastest improvements come from.

• Access to your Google Ads and Google Analytics accounts, or we create ones you own
• Honest numbers: what a customer is worth, and what you can afford to pay per lead or sale
• A website or landing page that loads fast and works on mobile. We will flag issues, not rebuild your site
• Approval on budgets and major structural changes
• [FILL IN: minimum monthly ad spend for this service]

Build and launch typically take one to two weeks. Google’s bidding algorithms need a learning period, so expect the first reliable read after two to four weeks of stable spend, and a mature, well-optimized account after about ninety days.

Anyone promising page-one dominance or a fixed cost per lead on day one is guessing. We work from your data, and we tell you what the data says, including when the math does not work.

Do you guarantee a cost per lead?

No. Cost per lead depends on your market, competition, offer, and website. We will give you an honest estimate from research before you spend, and we optimize toward your target relentlessly. But guarantees are fiction.

Do you write the ad copy?

Yes. Every ad, headline, and description is written by us and approved by you before launch.

What if my website is the problem?

We will show you exactly where visitors drop off and what to fix. Landing page direction is part of the service. A full rebuild is a separate project.

Can you take over my existing account?

Yes. We audit it first, keep the history and learnings that are working, and rebuild the parts that are not.

Who owns the account?

You do. Always. Your ad account, your data, your history.

We are meticulous about the unglamorous fundamentals, and we report in language a non-marketer can understand. You will always know what we did, why we did it, and what it cost. No jargon, no vanity metrics, no surprises.