Logo & Brand Identity

01 — Logo & brand identity

Logo & Brand Identity

A logo is a mark. An identity is the system around it. We design both: a logo that holds up at any size, plus the colors, type, and rules that keep everything you publish looking like you.

A good identity removes doubt. When a customer sees your proposal, your packaging, or your profile picture, they should recognize you instantly and assume you’re serious. That’s the standard we design to.

• New businesses naming themselves for the first time
• Established businesses outgrowing a DIY or dated logo
• Anyone whose materials look like five different companies made them
• Teams preparing for a launch, a funding round, or a big client pitch

• Primary logo, plus alternate versions: stacked, horizontal, and icon-only
• A mark drawn from scratch for your business — never a stock logo
• Color palette with guidance on how to use it
• Typography pairing for headings and body text
• A brand guideline sheet: the rules on one page or a short document
• Social profile versions: avatars and cover-safe lockups
• Basic stationery layouts: business card and letterhead

1. Discovery. What the business does, who it’s for, and what it should feel like.
2. Directions. We explore several distinct creative directions — not tiny variations of one idea.
3. Refinement. You pick a direction; we sharpen it through feedback rounds.
4. System. We build the full identity around the chosen mark: colors, type, rules, files.

You’ll see real options, not one logo with three color swaps. Feedback rounds continue until the mark feels right — we’d rather do one more round than ship a logo you’re unsure about.

Your logo has to work as a tiny favicon, a one-color stamp, an embroidered patch, and a billboard. We test every mark at small sizes and in single color before you ever see it, so it holds up wherever it lands.

• Vector source files (AI, EPS, SVG) — infinitely scalable, fully editable
• PNG and JPG exports, including transparent backgrounds
• One-color and reversed versions for print, stamps, and dark backgrounds
• The brand guideline sheet, so anyone designing for you later stays on-brand

• The business name, and tagline if you use one
• What you do and who you do it for, in plain words
• Competitors or brands whose look you respect — and any you want to avoid resembling
• Hard constraints: things the logo must include, or must never do

A logo project typically runs a couple of weeks including feedback rounds. A full identity system takes longer — the guidelines, stationery, and social kit are built after the mark is approved. Rushing a logo is how businesses end up rebranding in a year; we’ll tell you what a realistic schedule looks like up front.

Every mark we deliver is drawn from scratch for your business. We don’t sell stock logos, and we don’t recycle concepts between clients. The source files are yours, and the design is yours alone.

Will my logo be unique?

Yes. It’s designed from scratch for your business — not picked from a library, not adapted from a template.

Can you redesign our existing logo instead of starting over?

Yes. Sometimes a careful refresh keeps the recognition you’ve earned; sometimes a clean break is better. We’ll give you an honest read on which one your situation needs.

Do you handle trademark registration?

No. If you plan to trademark the mark, speak to a trademark attorney in your country before launching with it — we can prepare the files they’ll ask for.

What if we only need a logo, not the full identity?

Then we do just the logo, with the core file set. You can always build the rest of the identity later.

What file formats do we get?

Vector sources (AI, EPS, SVG) plus PNG and JPG exports, in color, one-color, and reversed versions.